3 problems that digital marketing helps solve in your business

There is a lot of talk these days about investing in social media, appearing on the first page of Google, hiring influencers, advertising on the internet... These are some very well-known strategies. Digital Marketing.

But Digital Marketing goes far beyond having a profile on social media, as many people think! In fact, Digital Marketing is a set of strategies implemented to promote brands, products, or services through digital media.

We've been following the importance of being present in the digital world for some time now. With the Covid-19 pandemic, this need for digitalization became even more apparent.

See some of the great ones advantages of using digital marketing for small and medium-sized businesses:

•         Relationship

Possibility of interacting more closely with the public, collecting feedback and cultivating relationships;

•         Monitor the results of marketing investments in real time

The digital environment enables rapid monitoring of campaign and investment results. This allows for better budget management and the necessary changes to ensure the expected return on campaigns.

•         Cost-benefit

Especially when compared to traditional marketing, digital marketing offers more attractive costs and the ability to reach your target audience in a more targeted manner. In other words, it's possible to achieve attractive results without the need for exorbitant investments.

Now that we have seen some advantages of Digital Marketing for small businesses, we can talk more about the 3 problems that Digital Marketing helps solve in your business

1-  Lack of access to your website

Many businesses, especially smaller ones, complain about the lack of traffic to their websites. After all, when you've invested heavily in your website, it's natural to be eager to be on the first pages of Google and get lots of traffic and engagement.

Through digital marketing strategies, you can attract more traffic to your website and ensure better search engine rankings. Here are some ideas that deliver medium- and long-term results:

• Creating relevant content, such as a corporate blog, will help attract more visitors to your website. This is essential. know your audience well;
• Create profiles on social media and generate content that drives consumers to the website;
• Invest in SEO strategies (Search Engine Optimization): It is a series of practices and techniques to help your website be better suited to ensure good positioning in search engines (being on the first pages of Google, for example);
• One strategy to get more traffic to your website in the short term is to invest in Google ads.

2- Lower than expected sales number

Digital marketing can help boost sales by increasing your business's visibility. Here are some easy tips:

• Register your company on Google Maps;
• Make a page on Google My Business;
• Be prepared for virtual support, whether through a chat tool on your website or even through Whatsapp (it is important to make the direct support link available via WhatsApp on your social networks and even on your website, if you do not have Chat);
• Create relevant content, frequently share your store's promotions and offers, and, if possible, create exclusive offers for your social media followers.

3- Low visibility on social media

To the social media are an excellent alternative for cultivating customer relationships. To ensure good performance, one of the main secrets is to know well who your audience is to thus produce quality content according to your interests.

• In addition to content, it is essential to interact with your followers and provide a good service: that is, always respond to comments, interact with other profiles, be cordial and attentive;
• Cover diverse content that interests your audience, don't just talk about sales and your products. Test different topics and evaluate the results;
• Maintain a consistent posting routine. Try to understand the best times to post and maintain a consistent social media update schedule.

Source: Digital Results, Rock Content.