There's a lot of talk about communication these days. There are a number of studies and technologies dedicated to improving dialogue within organizations, making it more fluid, accurate, and consistent. In this context, how important is communication in companies?
Without a doubt, one of the most important elements for business success is the dialogue that takes place internally. This contributes to the alignment and execution of strategies, as well as to reduce problems, to name just two examples.
In the following sections, we'll delve deeper into the topic and offer insights into the importance of communication in companies. So, continue reading carefully.
Every market has scarce resources. There are a limited number of customers, suppliers, and money in circulation, making it necessary to compete for them. But no one acts haphazardly, as they use well-defined objectives, strategies, and tactics to achieve success.
However, to execute the strategy, communication is a key element. It's necessary to communicate to all employees what will be done, why, and how. Without dialogue, a strategy would either not be executed or would be doomed to failure from the outset.
Every year, there are a large number of accidents in the workplace, some truly tragic. More frequently, there are operational errors (which are costly and require rework) and interpersonal conflicts, such as gossip and even physical fights.
Proper communication prevents these problems by keeping professionals aligned and reducing interpersonal friction. It also enhances compliance with safety regulations and standards of conduct, resulting in greater harmony and safety.
Every year, a large number of customers migrate to competitors. The biggest reason isn't product quality or price, but dissatisfaction with service. Employees who don't communicate well provide a poor experience.
In this sense, customer satisfaction itself depends on communication within the company. If communication is impaired, service becomes slower, less polite, and imprecise. The opposite is also true. Therefore, correct communication results in satisfaction.
Every company has limited financial resources; therefore, it's necessary to invest strategically and allocate money where it generates the greatest return. Communication is a good example of this, and it offers financial returns in three main ways:
Understand that communication is important for many reasons, including financial ones. Companies that don't communicate tend to fail more often and miss out on good opportunities.
Therefore, it is necessary to concentrate efforts on improved communicationThis process may have a beginning, but it has no end—it's necessary to constantly improve and eliminate bottlenecks. To improve dialogue, act in two ways: first, raise awareness among leaders about the importance of the topic. Then, integrate new channels that generate fluidity and accuracy in the dialogue.
Now that you're up to speed on the topic and understand the importance of communication in companies, take the opportunity to continue learning with us. Follow us on social media — we're on Facebook and LinkedIn. Let's go!
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