Aço Cearense will be present at the Halleluya Festival 2026, which takes place from July 22nd to 26th at Cidade da Paz, in the Uirapuru Spiritual Condominium (CEU), in Fortaleza. As the official steel supplier of Halleluya, the company has prepared an 18 m² booth with an interactive experience that combines entertainment and purpose, reinforcing its connection with one of the largest evangelization events in Latin America.
The company's involvement is directly linked to one of the values that guide its culture: faith in God. This principle guides how the Aço Cearense Group conducts its relationships, develops its business, and seeks to generate a positive impact on society.
With the concept "Faith strengthens. Steel sustains. Together we build the future," the brand invites visitors to reflect on the importance of building not only great structures, but also opportunities and a better future for people.
At the booth, the public will be able to participate in a digital activation inspired by this concept in an interactive game. At the end of the experience, it will be possible to win exclusive themed prizes, developed especially for the brand's participation in the festival.
The initiative also highlights the work carried out by the Instituto Aço Cearense, the Group's social arm, which develops initiatives focused on education, sports, culture, and community empowerment. The aim is to show that, just as steel supports great constructions, people and organizations also have the power to build a fairer future through actions that transform lives.
“Participating in Halleluya is an opportunity to reinforce a value that is part of the essence of our company: faith in God. We want to provide a light and interactive experience, showing that building is part of our business, but transforming is also part of our purpose. This is how we connect our business activities to the positive impact we seek to generate in society.”, "This is highlighted by Magnum Sampaio, Marketing Coordinator of the Aço Cearense Group.".
During the five-day event, the expectation is to receive thousands of visitors at the booth, strengthening the relationship with the public and presenting, in an innovative way, how Aço Cearense and the Instituto Aço Cearense work together in building a legacy that unites development, social responsibility, and human values.
Halleluya Festival 2026
July 22-26, 2026
City of Peace – Uirapuru Spiritual Condominium (CEU), Fortaleza (CE)
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