The Instituto Aço Cearense has launched another edition of its traditional Christmas campaign.Happy Hugs", held annually at the end of the year with the goal of transforming Christmas for children in situations of social vulnerability.
The initiative, created in 2015, mobilizes employees of companies within the Aço Cearense Group to sponsor children served by social institutions in the states of Ceará, Pará, and Tocantins.
Over its ten years, Abraço Feliz has established itself as one of the Group's largest internal charitable initiatives, giving gifts. more than 4,300 childrenengaging 4,500 employees and benefiting 18 institutions. With each edition, the campaign reinforces the collective commitment to building a more humane, caring, and special Christmas for those who need it most.
The sponsorship process is already familiar to participants: children aged 6 to 10 send their Christmas wishes through audio recordings, which are transformed into personalized cards and arranged in Christmas ornaments distributed on the trees set up in the Group's units. By scanning the QR Code, employees can directly listen to the child's wish and register to participate.
After the gift-giving phase, the campaign culminates in an emotional event where children, godparents, and godmothers meet—a moment marked by affection, celebration, and the certainty that a small gesture can make a big difference.
This year's edition was Beautiful, exciting, and full of unforgettable moments.
Each hug and each smile confirmed the strength of this wave of good and reinforced the commitment of the Instituto Aço Cearense to continue building a more humane and supportive future.
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