500 children receive gifts in the 5th edition of the Happy Hug Campaign

The Cearense Steel Institute (IAC) held the 5th edition of one of its most beautiful and important campaigns, "Abraço Feliz" (Happy Embrace). This year, 500 letters were adopted by employees of the Cearense Steel Group. At Cearense Steel Commercial, the gift deliveries took place on the 3rd and 4th, and at Cearense Steel Industrial on the 6th. The final events will be on the 11th at SINOBRAS and on the 17th at Florestal.
Many interesting stories unfolded this year, but one thing that stood out most was the significant participation of the apprentices, who, even at the beginning of their professional and financial journeys, set a great example of how to help others. Pedro Henrique Martins, an MEP apprentice at Aço Cearense Industrial Filial, was thrilled. "This was my first time participating in the project. I adopted a letter and bought the gift, a doll. The price was quite affordable for my budget, and I never imagined the emotion I would feel when I handed it to that child and saw the joy on her face. I was so happy to be able to bring a little Christmas joy to someone in need."
Rosemeire Matos, President of the Cearense Steel Institute and Administrative Director of Cearense Industrial Steel, spoke during the event: "Since 2015, when the Happy Hug Campaign was created, we have made 1,900 children smile. Thank you so much, dear collaborators, for your yes once again! And we will continue to grow this campaign so that more children feel welcomed and loved!"