{"id":1225,"date":"2019-08-01T10:15:56","date_gmt":"2019-08-01T13:15:56","guid":{"rendered":"https:\/\/www.grupoacocearense.com.br\/?p=1225"},"modified":"2025-05-07T10:16:37","modified_gmt":"2025-05-07T13:16:37","slug":"aprenda-aqui-como-fazer-um-previsao-de-demanda","status":"publish","type":"post","link":"https:\/\/www.grupoacocearense.com.br\/en\/aprenda-aqui-como-fazer-um-previsao-de-demanda\/","title":{"rendered":"Learn here how to make a demand forecast!"},"content":{"rendered":"<p>Making decisions based on data, not guesswork, is absolutely essential for efficient management of any company. Therefore, demand forecasting is a highly effective methodology.<\/p>\n<p>Its use helps companies efficiently manage their inventory, as well as in financial projections and feasibility studies for possible business expansion.<\/p>\n<p>Want to learn more about this methodology and how to implement it in your company? Then keep reading!<\/p>\n<h2>What is demand forecasting?<\/h2>\n<p>This is the process that aims to project the need for a product. When forecasting, economic indicators, sales reports, and the company&#039;s intentions should be taken into account when analyzing whether sales increased during a given period.<\/p>\n<p>Check out some points that can be assessed quite safely using this methodology:<\/p>\n<ul>\n<li>need to hire more employees to meet the new demand;<\/li>\n<li>investment in marketing actions and inputs;<\/li>\n<li>cash flow.<\/li>\n<\/ul>\n<p>This tool can be used for different purposes:<\/p>\n<ul>\n<li>in order to analyze the demand for a specific product;<\/li>\n<li>from a market share.<\/li>\n<\/ul>\n<h2>How to make a correct demand forecast?<\/h2>\n<p>Regardless of the size of your business, maintaining inventory control is vital. Have you ever considered failing to serve a customer due to a product shortage? This situation can compromise your business&#039;s image, leading to not only losing customers but also seeing a drop in revenue. Below, learn what to do to prevent this from happening.<\/p>\n<h3>Define the objectives<\/h3>\n<p>Forecast analysis is impossible without clearly defining your business objectives. Remember, goals must be feasible and achievable. However, the definition should be for short-, medium-, and long-term scenarios, based on your overall and fragmented consumption of the product, service, or entire production.<\/p>\n<h3>Define the time horizon<\/h3>\n<p>Based on the objectives, the timeframe for which the demand will be forecast should be established. For example, determine that it will be for a period of two years.<\/p>\n<h3>Forecasting model to be adopted<\/h3>\n<p>After defining the objective, it is time to select which model to adopt, which can be the research method or statistical methods.<\/p>\n<h3>Data collection<\/h3>\n<p>Data collection can be primary or secondary. Primary data is information that has not been collected previously, while secondary data is information that has already been collected and is available.<\/p>\n<h3>Estimation of results<\/h3>\n<p>After data collection, demand is estimated for a given period. These estimates are usually presented in the form of mathematical equations, and the results are interpreted and presented in a simpler format to allow employees to easily use them.<\/p>\n<h2>What are the benefits of demand forecasting?<\/h2>\n<p>Among the benefits, we can highlight:<\/p>\n<ul>\n<li>better planning and future forecasts of the company&#039;s finances;<\/li>\n<li>planning of marketing actions;<\/li>\n<li>reduction of production or operating costs;<\/li>\n<li>improved storage management and\u00a0<a href=\"https:\/\/www.grupoacocearense.com.br\/en\/blog\/gestao-de-estoque\/curva-abc-solucao-para-os-problemas-de-seu-estoque\/?setlang=no\">inventory control<\/a>.<\/li>\n<\/ul>\n<h2>How important is demand forecasting?<\/h2>\n<p>The importance is due to the need to know what will be, by estimate,\u00a0<a href=\"https:\/\/www.grupoacocearense.com.br\/en\/blog\/gestao\/dicas-essenciais-para-definir-metas-de-vendas-na-sua-empresa\/?setlang=no\">your sales<\/a>This enables more efficient management of inventory and production. Any over-purchasing of inputs can lead to losses for the company, and poor inventory control can result in idle capital that could be invested elsewhere.<\/p>\n<p>Therefore, demand forecasting provides organizations with valuable information about the markets in which they operate, as well as their target markets. It also enables\u00a0<a href=\"https:\/\/www.grupoacocearense.com.br\/en\/blog\/gestao\/planilha-ou-software-qual-ferramenta-usar-na-gestao-do-negocio\/?setlang=no\">management<\/a>\u00a0more efficient use of stock and capital employed.<\/p>\n<p>Anyway, I hope this text is helpful to you! Share your opinion and tell us how you handle this issue at your company.<\/p>\n<div class=\"article-footer clearfix\">\n<div class=\"clearfix top-footer\">\n<div class=\"post-tags pull-left\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Making decisions based on data and not on guesswork is completely inevitable for management(\u2026)<\/p>","protected":false},"author":1,"featured_media":1203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abrindo-o-negocio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprenda aqui como fazer um previs\u00e3o de demanda! - Grupo A\u00e7o Cearense<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/acocearense\/aprenda-aqui-como-fazer-um-previsao-de-demanda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprenda aqui como fazer um previs\u00e3o de demanda! 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