{"id":22781,"date":"2026-01-29T11:20:49","date_gmt":"2026-01-29T14:20:49","guid":{"rendered":"https:\/\/www.grupoacocearense.com.br\/?post_type=noticia&#038;p=22781"},"modified":"2026-01-29T11:20:49","modified_gmt":"2026-01-29T14:20:49","slug":"aco-cearense-acelera-transformacao-digital-no-b2b-com-venda-assistida-da-vtex","status":"publish","type":"noticia","link":"https:\/\/www.grupoacocearense.com.br\/en\/noticia\/aco-cearense-acelera-transformacao-digital-no-b2b-com-venda-assistida-da-vtex\/","title":{"rendered":"A\u00e7o Cearense accelerates digital transformation in B2B with assisted sales from VTEX."},"content":{"rendered":"<p>The digital transformation of B2B is advancing in the Brazilian industrial sector, and A\u00e7o Cearense is one example of this movement. With the implementation of the model of <strong>VTEX Assisted Sales<\/strong>, the company recorded growth of <strong>304.5% in e-commerce revenue in just 20 days.,<\/strong> consolidating the digital channel as a strategic extension of the sales force.<\/p>\n<p>The initiative integrated technology, data, and relationships, connecting sellers directly to e-commerce through personalized links. The model brought more efficiency to the purchasing process, maintained consultative service, and eliminated friction between physical and digital channels, especially in the construction market.<\/p>\n<p>As a result, A\u00e7o Cearense achieved an increase of<strong> 101.7% in new customers<\/strong>, growth of<strong> 188.5% in order volume<\/strong> and the movement of <strong>219 tons of products through the digital channel<\/strong>. In less than a month, more than <strong>400 orders<\/strong> were carried out via assisted sales, the <strong>Average ticket price increased by 46.6%<\/strong> and <strong>51% of customers returned to buying through e-commerce.<\/strong>.<\/p>\n<blockquote><p>\u201cAssisted Selling has transformed e-commerce into an extension of our sales force. We combine technology and relationship building to scale sales, gain efficiency, and strengthen the role of the salesperson in B2B,\u201d says Ricardo Dias, Commercial and Marketing Director of A\u00e7o Cearense.<\/p><\/blockquote>\n<p>The flexibility of the VTEX platform allowed the solution to be adapted to the company&#039;s business model, with active participation from the sales team. Currently, <strong>60% from the sales team already uses the platform.<\/strong>, reinforcing e-commerce as an engine of growth and innovation in building the future.<\/p>","protected":false},"featured_media":22782,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categoria-noticia":[],"class_list":["post-22781","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":{"link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\u00e7o Cearense acelera transforma\u00e7\u00e3o digital no B2B com VTEX<\/title>\n<meta name=\"description\" content=\"A\u00e7o Cearense integra loja virtual e for\u00e7a comercial com a VTEX e cresce 304,5% no B2B em apenas 20 dias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupoacocearense.com.br\/en\/noticia\/aco-cearense-acelera-transformacao-digital-no-b2b-com-venda-assistida-da-vtex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00e7o Cearense acelera transforma\u00e7\u00e3o digital no B2B com VTEX\" \/>\n<meta property=\"og:description\" content=\"A\u00e7o Cearense integra loja virtual e for\u00e7a comercial com a VTEX e cresce 304,5% no B2B em apenas 20 dias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grupoacocearense.com.br\/en\/noticia\/aco-cearense-acelera-transformacao-digital-no-b2b-com-venda-assistida-da-vtex\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo A\u00e7o Cearense\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grupoacocearense.com.br\/wp-content\/uploads\/2026\/01\/ac\u0327odisponibile-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta 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