{"id":22673,"date":"2025-11-28T17:57:12","date_gmt":"2025-11-28T20:57:12","guid":{"rendered":"https:\/\/www.grupoacocearense.com.br\/?post_type=noticia&#038;p=22673"},"modified":"2025-12-03T18:09:00","modified_gmt":"2025-12-03T21:09:00","slug":"abraco-feliz-2025-mais-um-ano-de-afeto-cuidado-e-transformacao","status":"publish","type":"noticia","link":"https:\/\/www.grupoacocearense.com.br\/en\/noticia\/abraco-feliz-2025-mais-um-ano-de-afeto-cuidado-e-transformacao\/","title":{"rendered":"Happy New Year 2025: another year of affection, care, and transformation."},"content":{"rendered":"<p>The Instituto A\u00e7o Cearense has launched another edition of its traditional Christmas campaign.<strong>Happy Hugs<\/strong>&quot;, held annually at the end of the year with the goal of transforming Christmas for children in situations of social vulnerability.<\/p>\n<p>The initiative, created in 2015, mobilizes employees of companies within the A\u00e7o Cearense Group to sponsor children served by social institutions in the states of Cear\u00e1, Par\u00e1, and Tocantins.<\/p>\n<p>Over its ten years, Abra\u00e7o Feliz has established itself as one of the Group&#039;s largest internal charitable initiatives, giving gifts. <strong>more than 4,300 children<\/strong>engaging <strong>4,500 employees<\/strong> and benefiting <strong>18 institutions.<\/strong> With each edition, the campaign reinforces the collective commitment to building a more humane, caring, and special Christmas for those who need it most.<\/p>\n<p>The sponsorship process is already familiar to participants: children aged 6 to 10 send their Christmas wishes through audio recordings, which are transformed into personalized cards and arranged in Christmas ornaments distributed on the trees set up in the Group&#039;s units. By scanning the QR Code, employees can directly listen to the child&#039;s wish and register to participate.<\/p>\n<p>After the gift-giving phase, the campaign culminates in an emotional event where children, godparents, and godmothers meet\u2014a moment marked by affection, celebration, and the certainty that a small gesture can make a big difference.<\/p>\n<p>This year&#039;s edition was <strong>Beautiful, exciting, and full of unforgettable moments.<\/strong><\/p>\n<p>Each hug and each smile confirmed the strength of this wave of good and reinforced the commitment of the Instituto A\u00e7o Cearense to continue building a more humane and supportive future.<\/p>\n<p>Follow more at: <a href=\"https:\/\/www.instagram.com\/institutoacocearense\/\">@institutoacocearense<\/a><\/p>","protected":false},"featured_media":22675,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categoria-noticia":[],"class_list":["post-22673","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":{"link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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