{"id":2162,"date":"2023-05-03T17:42:48","date_gmt":"2023-05-03T20:42:48","guid":{"rendered":"https:\/\/www.grupoacocearense.com.br\/?post_type=noticia&#038;p=2162"},"modified":"2025-05-07T17:43:15","modified_gmt":"2025-05-07T20:43:15","slug":"grupo-aco-cearense-e-prata-no-premios-lusofonos-da-criatividade-de-portugal-com-o-case-acontece","status":"publish","type":"noticia","link":"https:\/\/www.grupoacocearense.com.br\/en\/noticia\/grupo-aco-cearense-e-prata-no-premios-lusofonos-da-criatividade-de-portugal-com-o-case-acontece\/","title":{"rendered":"A\u00e7o Cearense Group wins silver at the \u201cLusophone Creativity Awards\u201d in Portugal, with the Acontece+ case"},"content":{"rendered":"<p><em>The transformation of communication was internationally recognized at the festival held in Portugal in the first four months.<\/em><\/p>\n<p>Keeping pace with market trends, Grupo A\u00e7o Cearense launched &quot;Acontece+&quot; in October 2022, a collaborative multiplatform for communication and services, to bring more innovation, ease, and comfort to employees. The case study, &quot;The Transformation of Internal Communication at Grupo A\u00e7o Cearense,&quot; was submitted by Supera Comunica\u00e7\u00e3o, the agency that supported the Group in the digitalization of internal communications, to participate in the 10th edition of the &quot;Lusophone Creativity Awards&quot; in the &quot;Internal Communication Campaign&quot; subcategory, and received a silver award.<\/p>\n<p>The international creativity festival, hosted in Portugal, is also the only one worldwide dedicated exclusively to awarding, honoring, and discussing the advertising and communications markets of Portuguese-speaking countries. The challenge was to develop an internal communications campaign to launch the Beehome platform and reach employees of the group&#039;s four companies located in Cear\u00e1, Par\u00e1, and Tocantins: A\u00e7o Cearense Comercial, A\u00e7o Cearense Industrial, SINOBRAS, SINOBRAS Florestal, and Instituto A\u00e7o Cearense. Furthermore, the goal was to establish a closer, more humanized, and engaging dialogue that spoke the different languages the Group needed, as well as facilitate access to corporate services, combining agility in internal workflows with democratization.<\/p>\n<p>&quot;This award reflects the work that was strategically planned for months by the communications team to implement a platform that connects the entire Group in a light, dynamic, engaging, attractive and democratic way, delivering a solution with a Portal, App, TV, and corporate services for our employees in one place,&quot; highlighted Neliza Ferraz, communications coordinator at Grupo A\u00e7o Cearense.<\/p>","protected":false},"featured_media":2154,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categoria-noticia":[],"class_list":["post-2162","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":{"link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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