The digital transformation of B2B is advancing in the Brazilian industrial sector, and Aço Cearense is one example of this movement. With the implementation of the model of VTEX Assisted Sales, the company recorded growth of 304.5% in e-commerce revenue in just 20 days., consolidating the digital channel as a strategic extension of the sales force.
The initiative integrated technology, data, and relationships, connecting sellers directly to e-commerce through personalized links. The model brought more efficiency to the purchasing process, maintained consultative service, and eliminated friction between physical and digital channels, especially in the construction market.
As a result, Aço Cearense achieved an increase of 101.7% in new customers, growth of 188.5% in order volume and the movement of 219 tons of products through the digital channel. In less than a month, more than 400 orders were carried out via assisted sales, the Average ticket price increased by 46.6% and 51% of customers returned to buying through e-commerce..
“Assisted Selling has transformed e-commerce into an extension of our sales force. We combine technology and relationship building to scale sales, gain efficiency, and strengthen the role of the salesperson in B2B,” says Ricardo Dias, Commercial and Marketing Director of Aço Cearense.
The flexibility of the VTEX platform allowed the solution to be adapted to the company's business model, with active participation from the sales team. Currently, 60% from the sales team already uses the platform., reinforcing e-commerce as an engine of growth and innovation in building the future.
EN 
PT_BR 
