On August 23rd and 24th, the 2019 Annual Sales Meeting was held for the Grupo Aço Cearense sellers, representatives and related areas. The main objective of the event was to present the panorama of the steel market, the numbers achieved by the Group, focusing on the business and daily life of the Commercial area, and also to offer moments to motivate the participants. The meeting was held at Aço Cearense Comercial, Aço Cearense Industrial and Gran Mareiro Hotel, located in Fortaleza – CE.
With a very diversified schedule, the event, which was attended by President Vilmar Ferreira and the directors of the Steel Cearense Group, had as its highlight information about the steel market and other issues of interest to professionals in the Commercial area. The audience also attended the presentation of the Musicart orchestra, from the Cearense Steel Institute, motivational talks by renowned Rosier Alexandre and Edu Lyra and the launch of the 40-year institutional video of the Grupo Aço Cearense.
According to Amanda Feijó, Commercial Manager, the event has only grown over the years. “The Annual Sales Meeting is held in order to improve the knowledge of our salespeople, as well as providing a moment for integration between them and other areas. We know that learning and motivation for all participants is very important and undoubtedly this spirit of innovation interferes with our business. ”